When you live in a true bike culture, you don't give a damn about the latest gear with names like "Trail Ripper X2000" or "Aerodynamic Graphite Nuclear Toe Clips" or "Lyrcamatic Bike Shorts from NASA".
Au contraire. You opt for bike bells shaped like teapots and stylish hand grips. Bike bells are required on bikes in Copenhagen according to the traffic laws, so why not personalise them.
Thanks to radzi from the very cool Fahrradsozialismus blog for telling us about this old bike catalogue advert for a REALLY cool bike bell: