I've mentioned this before but I haven't seen it for a while. Until today.
This is a unique way of advertising in Copenhagen. Printing rain covers for bike seats with [insert your product of message here] and then slap them onto hundreds of bikes.
These ones were outside the university and advertised for a job and career convention where students can learn about different job opportunities.
Other times it's a product or an event.
5 comments:
Very clever! definitely a way to target an audience...
indeed. if you want to reach copenhageners, you have to go to their bikes to do so.
I've had advertising cards tucked into my bike (for bike repair firms) - and even one punched specifically so it could be hung on a brake cable, but never anything so useful as a seat cover.
Rain covers may actually damage your saddle by capturing the moisture inside, when it could otherwise evaporate. Mildew and freezing damages can be caused.
I used to rubberband flyers for bike events to bike handlebars. The seat covers are a nifty gift -- probably ensures the advertising info is kept for a little while, anyway.
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