07 April 2008

We Cycle To Work Campaign


Above photo by Søren Hytting
This morning was the launch of the annual We Cycle to Work [Vi cykler til arbejde] campaign in Denmark. Here we have the Vice Mayor of Copennhagen, Klaus Bondam, handing out morning rolls to some of the 20,000 cyclists that pedal past on this stretch of road each day. He's the man in charge of traffic and the environment and we've posted about him before.

My mate Jesper was one of the many who recieved a roll and a trouser reflector. Here's his take on things:
Vice Mayor Bondam handing out free rolls and merchandise
It's a popular campaign. You hook up with your colleagues at work and form teams, calculating how many kilometres you collectively ride for a month. The winning team gets a trip to some strange, exotic place. Last year Greenland. This year Canada. Which is basically the same place, except the first one is Danish... :-)

It's all low-maintenence. All you do is ride your bike to work, which many people do anyway. I used to take part each year when I worked at Danish Broadcasting Corp. Between 90,000 and 105,000 people take part each year across the Kingdom.

Here's what Jesper got out of the deal:
Copenhagen merchandise

8 comments:

Kevin Love said...

I love the internet. The fountain of abundant information. Some of which is even true. :)

Toronto is the world's 17th largest Danish city. So when the group comes here they will have lots of company.

It is possible to mathematically extrapolate population trends and calculate the date on which more Danes will live in Canada than in Denmark. Some day when I really, really, need to get a life I may do so.

Those who are similarily lacking better things to do may be interested in the 41 organizations that came together to form the Federation of Danish Associations in Canada. They may be found here:

http://pages.ca.inter.net/~robuch/fwebsite.htm

Svend said...

A roll for taking a roll to work and leaving the Rolls in the garage?

The number of Danes coming to live in Canada is trickling to almost zero, I'd guess the peak was about 1957 when my family came with hundreds if not thousands of others. A good number of us will be saying skøl to the Queen on her birthday celebration later this month.

Svend said...

7,700 in 1957!
http://www.multiculturalcanada.ca/ecp/content/danes.html

Glad the economy rebounded so well, if only we knew...

Zakkaliciousness said...

interesting... if not a little strange.... :-)

but then again, 4 million Americans claimed 'Danish' as their origins which is, apparently, mathematically a bit of a stretch.

the Danish Canadian Club in Calgary - where i spent many years growing up - is the finest Danish enclave in the nation.

The peak of Danish immigration was back in the early years of the 20th century and then again in the post-war years - in the 1950's in particular - when Canada had an aggressive advertising campaign in Europe in order to get immigrants.

Stephen Up said...

I've been reading this blog for some time now & seeing the Vice Mayor handing out morning rolls to cyclists reminds me of our city officials here in Portland, Oregon...Copenhagen Rocks!!!

Bluefish said...

How is Greenland and Canada the same? Please elaborate.

Zakkaliciousness said...

Elaborating on humour is pointless and unecessary.

Anonymous said...

Canada & Greenland:
- nations in which 2/3 of the land mass is covered in ice for most months of the year
- used to be pigeons of powerful monarchies
- forgotten by the rest of the world
- Americans and Europeans: think that Greenland is part of Canada, and Canada is part of America
- Polite and complacent