I'm fascinated by the growing Slow Food movement which started in Italy in 1989 and I can certainly understand its popularity.
"Slow Food is a non-profit, eco-gastronomic member-supported organization that was founded in 1989 to counteract fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world."
As with all good, timely ideas, the concept has really taken off. Inevitably, the concept of Slow has spawned other offshoots.
- Slow Fish
- Slow Company
- Slow Design
- Slow Retail
- Slow Planet
- Slow Cities [Cittaslow]
- The World Institute of Slowness
- Slow Travel
To name but a few.
So why not start a bicycle-friendly version of the movement?
The Slow Bike Movement - no, make that the Slow BICYCLE movement - the very word 'bike' is a speeded up version of the original.
The very cool Icelandic artist múm anticipated this inevitable Slow Bicycle movement by creating the anthem.
Here's a logo you can slap on whatever you want to slap it on.