14 September 2008

Promoting Cycling & Beer ... again


What is it with beer and bicycles? Okay, some may argue that Guiness is more tar than beer, but all the same? I suppose since beer companies can't use images of happy motorists - or any other operators of motorised vehicles - and associate it with beer, bikes are a good option.

Normal man, normal bike. Enjoying the ride. And the adrenaline of riding away from rabid canines... which doesn't hurt.

6 comments:

Anonymous said...

We Had this Advert on our Televisions about a Year ago,it seems to be gone now. Are they Singing in Greek. He has a Mad Grin on His Face,he must have had a few Bevvies of Guinness Naturally. Norbert Malone Dublin Ireland.

disgruntled said...

ahem. More tar than beer? I know you danes like your beer as blonde as your cyclists, but come on... Apart from anything else, stout is the only beer that goes well with chocolate. That's got to be worth something, right?

skvidal said...

Hmm, I think this is the first time I've seen you call a bike with drop bars a normal bike.

Zakkaliciousness said...

Guinness is lovely. But it's not for everyone. an acquired taste.

damn, skvidal... i was napping.

Anonymous said...

It makes a Great Hangover Cure, one Pint and Your Stomach is Settled. It is less Harsh on Your Stomach then those Blonde Beers or Lagers. Not so Long ago they would give it to the Women after they Had Their Babies in the Maternity Hospitals as a Pick me up. If you Donate Blood you can have a Glass of Guinness, it used to be a Pint, from the Blood Transfusion Board Pelican House in Dublin.

Pierre Phaneuf said...

I'm not old enough to be able to tell whether it's really a long tradition, but there certainly seems to be a strong association between cycling and beer.

Just going through my stuff, it looks like every other tool I have is also a bottle opener, from the small wrench in my portable toolkit, to the tool for my secure skewers.

I've got this bottle opener, too, that I obtained at the Tour de Fat, a (quite fun!) cycling event sponsored by a beer brewery.

Then there's events like the Stupor Bowl (seems self-evident) and the Single Speed World Championship (where the winners get a special one-off tattoo, and has sometimes included "down a beer on every lap" types of races).

Although I took public transportation when I did so, riding to Nyhavn for a beer or two doesn't exactly sound like a bad idea.

While some of these might not be the most chic, there definitely seems to be some fun to be had with both cycling and beer! There might be some walking the bike back involved in some cases, though...