12 September 2008

Promoting Cycling - London

This is quite a brilliant advert for cycling, made for Transport for London. Say what you want about the actual infrastructure in the city, this advert really makes it look enjoyable and effortless, which is the point when promoting cycling.

And if you live in a region that is torn about the helmet issue, this advert shows how to promote cycling without touching on the issue. Really well made and gorgeously shot.

Oooh. These are cool. Anybody else remember these? The advert is from 1966, but I remember them from my early childhood in the early 1970's. Man, I want one bad. My son and I would have a blast.


Boston ANTI-Promotion
And then in Boston, the coppers will nick your ride if you're caught without... shockhorror... a helmet.

"If you're young and ride a bicycle through town without a helmet, you may end up walking back home. Police here are looking for scofflaws and will snatch the pedals from your feet if you've been warned numerous times but still forgo headgear.

Holliston police, frustrated in trying to drive home the point that riding without a helmet is dangerous and illegal, are hoping the tactic will finally get the attention of young riders."


Tony Bullard said...

Am I the only one not seeing the second video?

Zakkaliciousness said...

i can see it on my computer... anyone else?

if you can't, here's the link

Biker Bob said...

I see the one with the white bike symbols and the Wheelie bar advert. Was there a third one about helmets?

Zakkaliciousness said...

nope, just a link. no video on the third one. thanks, though.

What the Chuck said...

Hi Zak,

Well, anything you want can be had -- if you have enough money.


Though you can buy a mighty nice bike for $1350 US!



What the Chuck said...

Here's one for $142 US.



JPTwins said...


just want to say Holliston is a far out suburb of Boston, at least 20 miles away, so there's no connection to the city at all.

Not that Boston's had a great positive cycling reputation, but we don't need crap like this on our shoulders.

boston, ma

David Hembrow said...

Clearly I had a deprived childhood. No wheelie bar for me :-(

Both videos worked fine for me, though I had to pause and play again to get the picture to appear on the second one for some reason. I've seen this happen a few times recently (not just on this website) and I think there's a youtube bug...

megan said...

Instead of taking away bikes, why don't the Holliston police give out helmets?

Anyone know who sings the song in the London video?

Anonymous said...

Wham-o always made the best toys - Frisbee, Hula Hoop, Super Ball. These toys, you had to put something of yourself into them to make them fun. Bicycles are like that, too.

workbike said...

If Holliston's police can spend time stopping cyclists with no helmet they must have an incredibly low crime rate.

Zakkaliciousness said...

wow, chuck! thanks for those links. indeed, anything can be had on the net.

thanks for the geography lesson, geoff! it helps.

Yokota Fritz said...

How many cars have the Holliston police confiscated for minor traffic violations?

Zakkaliciousness said...

Excellent point.