19 September 2008

Promoting Cycling - Worlds Collide


In the Blue Corner...
Here's a new ad for, I assume, some kind of all-round supermarket store called Target [am i right, readers abroad?] wherein they feature a cyclist in this It's a New Day advert. At the beginning, anyway. Great he's wearing a suit but he looks a little too corny for my liking. Why not a suave, cool guy looking at ease with himself and his place in the world instead of that geeky, "Gee whiz! I haven't ridden a bike for 25 years [giggle]!" look on his face. But hey. Isn't it a step in the right direction? Towards promoting cycling?


In the Red Corner: [SPEAKERS OFF FOR AMERICAN WORKPLACES! TURN SPEAKERS UP AND GET YOUR COLLEAGUES OVER FOR EUROPEAN WORKPLACES! :-)]
This is an excerpt from a German feature film called "Mädchen, Mädchen". It's a teen comedy about some girlfriends who haven't yet experienced an orgasm. The older lady in the car, with her husband, says something like "Next time we're taking our bikes...". Sure, it's not an advert but it does feature a cyclist that looks like any other on this side of the pond and she is enjoying the ride. Promoting cycling?

11 comments:

Kris said...

lol, Target is like a slightly fancier Walmart.

Anonymous said...

[gulp] Re the 2nd one...

I didn't read the fine print about it being a film not an ad... so I was thinking, What sort of wild new saddle are they selling here?

I should probably not write any more... ;o)

But I loved how the other woman looks at her own bike seat, thinking Hmmm why doesn't mine do that?

Karl McCracken said...

Oh, that's funny! The guy nudging his friend . . . the woman looking accusingly at her own bike's saddle . . . and the couple in the car (anyone up to translating what was said between them?)

Of course, the engineer / geek in me was tutting all the way through - that saddle looked far too high for her to get an efficient pedal action ;-)

Zakkaliciousness said...

the translation is in the text under the film

Pierre Phaneuf said...

I suppose that could be a positive point for a slightly sportier saddle.

Daniel M. Perez said...

On the Target ad:
Remember this is made for American audiences, and sadly, a lot of people have not, indeed, been on their bikes since they were kids. It's a good step, especially showing him in a suit, obviously on his way to work. It's a start.

On the film clip:
Um, yeah. :-)

a said...

yeah, unfortunately it is that way in the states--you're either a geeked-up guy in a suit discovering that, indeed, you could get to work twice as fast on a bike, or you're part of the spandex mafia. in american television, we like to reduce things down to stereotypes that shout. it does make a hopeful suggestion that people could enjoy commuting on a bike, however.
as for the second video, i can't say that any of my bicycle saddles have given me that, but then my ass doesn't rock back and forth nearly that much when i ride. must try it some time.

Koll said...

I like the Target ad, but it is also somewhat depressing (in a realistic way). Us Yankees are really suffering financially (so is everyone else, I know), and this ad about saving includes a whole lot of stuff that really shows that our obsessive consumption habits are not going to continue unpunished. Which is good in a larger sense, but pretty terrifying to a lot of people.

Cars, movies, dining out, gym memberships, etc. are all being cut back. Not a bad thing at all, but it always sucks to do things while looking down the barrel of an economic gun. That said, at least Target is addressing reality and not dropping its price of fast food from 1.29 to 99 cents. We need lifestyle changes, not cheaper stuff.

nollij said...

I have to agree with some of the other posters: the target ad is uber cheese and I can't imagine a $80 bike bought NEW from Target holding up to a daily commute for very long. A better bet on a $80 bike is buying it from Craigslist.com .

That second video had me laughing out loud, though my first thought was "man, she's got that saddle WAAAAYYY too high, she's gonna hurt herself"... it reminded me of the orgasm scene in the diner from "When Harry Met Sally". Funny stuff.

anna said...

Here in Austria we have a commercial on TV where a guy uses his bicycle for work: http://tinyurl.com/omv-marchfeld

But: It's a technician/engineer of the OMV, the national oil and gas company! I guess he uses his bike to show people that they don't have to be afraid and there will be no environmental impacts or whatever although OMV is now pumping oil out of the Marchfeld (a large plain and important agricultural area in Austria).

Zakkaliciousness said...

thanks anna! unfortunately i can't embed it... but cool link.