29 October 2008

Promoting Cycling as a Lifestyle - Paul Frank

Here's a groovy video/advert for Paul Frank bikes. They have quite a clear idea of their marketing throughout their range of products. They're selling a lifestyle, not a sport, and that's a good thing. Thanks to the readers who sent the link.

Their cruiser bikes are quite popular here in Copenhagen - if you're a 12-18 year old girl that is. They're all the rage among that set.
Paul Frank Bikes
Here's two just the other day outside of my son's school. An Orange Julius Cruiser and a Mod Cruiser.

Silly Silly Silly
Although one of the bikes still had this ridiculous sticker on it.

All in all, though, very cool design and packaging.