22 October 2008

Promoting Cycling in Style


Speak of the cycle devil. Thanks to the readers who fired off this excellent advert for the French tyre company Hutchinson - making tyres since 1890!

This is a splendid advert with all the right moves. Great portraits of two different styles of cyclist. A little flirty flirty going on - although really... the guy would probably have better luck with a punked out chica on her own fixie while the girl would aim for a dapper chappie. But hey... it's fiction.

All in all, it is exactly the direction in which we need to head if we're to promote cycling as a positive, sexy transport option. Bravo, Hutchinson.

In a moment of cheekiness we whipped up a Copenhagen Cycle Chic remix of the advert...

Hutchinson Tires Urban Video - Copenhagen Cycle Chic Remix from Colville Andersen on Vimeo.

10 comments:

Angus said...

Nice advert.

Found this short film from it.

http://www.youtube.com/watch?v=1K5te_4ZD6I

kb said...
This comment has been removed by the author.
kb said...

Stunning visuals. I love how her outfit matches her red Schwinn. Here is another ad with a different pace:
http://www.youtube.com/watch?v=kdT2ej7m2_Q

Simon said...

Excellent ad - & I think your remix is even better.

Anonymous said...

Both good. Thanks for sharing your remix.
Jack

AustinBikeBlog said...

Very nice! I love it. Yep this is definitely more the direction we should be going.

robert p said...

They may have been making tyres since 1890, but they weren't the first- a Dublin-based Scot called John Boyd Dunlop beat them to the punch in 1888. :)

Sadly, that may have been Dublin's high point for cycling...

Todd said...

Nice, but I have a few comments:

First, where were all the other cyclists?

Second, how 'bout stopping and pickin' up that glass?

Would also like to see something which shows how cycling benefits pedestrians... when it does (I almost get hit once per night walking in Berlin at night with my dogs on the non cyclepath part of pavement.)

Anonymous said...

Williamsburg Bridge in da house...

Zakkaliciousness said...

haha... good point. "where are all the other cyclists?"

but still, showing cycling as effortless and normal is a good start.