15 November 2008

High Season For Bike Culture Advertising

Big Arse
What with the rain and wind of autumn it is high season for free bike seat covers in Copenhagen. You'll often find your bike seat covered with an advertisment when you return to it at the bike racks in the city centre. Usually in areas with a high concentration of parked bikes.

The cover above reads, "Hey! Does my ass look big on this?" It's an advert for a cream cheesy kind of product in a new 'light' version.

Uni
Here's an older cover with an advert for Aalborg University.
Organic
A new advert for an organic soft drink.
Advertising in a Bike Culture
Outside a university building the seats were covered with adverts for a job and career fair.
City Hall Bikes
Outside the city hall there was a I Bike CPH seat cover. And an advert on a politician's bike for the Budget 2009 negotiations.
Bike Seat Cover
You can wait until you get a free bike seat cover or you can just pop out and buy one, like this polar bear head.

15 thinking out louds:

JerzyUk said...

Out of interest, what are the free seat covers usually made of?

lehommeaulevelo said...

It is a Great Idea,wish we had these in Ireland ever since Plastic Bags were outlawed it is getting hard to find anything to cover a Saddle in Wet Wearher. There was a Tax put on Plastic Bags of 15 cent now it is 22 cent. We were Inundated with Waste Plastic Bags everywhere so this Tax mainly got rid of the problem.

Christopher Ray Miller said...

Interesting how this is an obvious vehicle for advertising in a place where so many parked bikes are hanging around, say what one may about the obvious potential for litter. The only other place I have seen this kind of thing was when I spent several months at the Universiteit van Leiden in the Netherlands. One rainy day, coming out of the university buildings, you could see a sea of parked bicycle seats all covered in bright pink plastic bags saying "Houd je billen droog - Gewin een Kronan" i.e. Keep your bum dry - Win a Kronan (the Swedish bike brand). I still have the one I kept with me somewhere.

getinlost said...

I've seen nothing like that in the states. :-( I want one though! However the projected customer base here would be smaller.

Anonymous said...

...though possibly the average bottom size might be bigger?

Anneke said...

I've got one by the union, and several others that have been very useful, but now are somewhere in a trashcan...

lehommeaulevelo; plastic bags outlawed? As in, you can't put one on your saddle? Or just taxed so high that no one uses them?

Lynn said...

Shower caps work great (see my blog). We used one yesterday after unexpected rain left my daughter's seat soggy (it's like a sponge - great comfort, bad design). Works well before or after rain.

David Hembrow said...

Yes, we get those over here too. At the moment one of my daughters has one from a medical insurance company.

Fonk said...

Wow, that's brilliant advertising. Advertise your product and help out your customer base!

Adrienne Johnson said...

I want the one about big asses! My husband would then inform me that the seat cover only makes my already ample behind look exactly the size it is. Aaah, love.

shifferl (I have decided to start signing off with whatever the silly log in word is)

lehommeaulevelo said...

Anneke There was a big Problem in the Emerald Republic with Plastic Bags Littering everywhere. If you Travelled along the Road in Cities and Countryside all you could see was Plastic Bags stuck to Hedgerows and also Littering the Streets. The Government introduced a Plastic Bag Tax to cut down on there use. All the Citizens are now using Reusuable Bags or other means.If People are stuck you can still ask for Plastic Bags but will have to pay the Tax so they are in short supply.

Zakkaliciousness said...

we've been paying for plastic bags at the supermarkets for ages here in Denmark. 20-25 pence per bag. Not expensive enough to stop people buying them though.

lehommeaulevelo said...

Zak It does not stop the People buying them when they need to. But they Hate the Idea of paying more Tax if they can help it,not just for a Plastic Bag.

I would love some of these Seatcovers myself as a Souvenir of a Country I visited.

Mr P said...

Hi zakkaliciousness,

Read the post - great idea.
Any chance you know who produces these covers?

Thinking about buying a load and giving them away.

Keep up the good work.

(Missing Copenhagen - the bikes and beautiful women, oh what more could a man want?)

Zakkaliciousness said...

I've looked around here in Denmark but can't seem to find out who makes them... i'll let you know if I do.