Thanks to Kristoffer in Göteborg [Gothenberg] Sweden who took this quick shot of a current advert on a bus stop for a Swedish bank, SBAB.
The text reads, "Bilen trist - Cyklen javisst!"
A rough translation - this is a tricky one to translate directly - is:
"The car - so sad. The bicycle - yes sir!"
"Save money with SBAB. 4.75 interest rate from your first krona."
They went old school with this campaign. I thought that like many banks it has a long history and maybe they reused an old advert from 'back in the day' but they were founded in 1985.
Whatever the case, they are selling the bicycle.
4 thinking out louds:
It's not nearly as nicely advertised as the Swedish one, but I just noticed the other day that a Portland credit union (similar to a bank) is also offering fixed rate loans on bicycle purchases:
http://www.unitusccu.com/bike/
or
http://www.bicycleloan.com
SAAB vs SBAB (smile)
If too many more banks collapse, we'll all be buying bikes 'cause there won't be enough money for anything else!
I just purchased my first bike in over 15 years so I am ahead of the pack if all the banks crash and people start clamoring to the bike shops ;)
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