Fashion recycling brand and youth volunteering campaign vinspired has set up a Christmas tree in London fitted with festive lights that only light up when someone pedals on one of the ten bikes provided.
Former Rugby Union ace and Strictly Come Dancing star Austin Healey was the first to light up the London tree. Volunteers can sign up for a 15 minute session on the bikes.
Vinspired has also produced an online 'key stroke to pedal with the celebs' game. One of the cycling celebs is a lookalike Amy Winehouse. You make them pedal with the arrow keys on your keyboard.