Interesting video about marketing more sustainable transport forms. No bikes involved, but since I bang on about positive marketing, it fits into the box.
Finally home from Velocity 2009. Blogging about it shortly.
All very well, but they do take people to the airport, where they get on planes. How many car journeys do you have to make to emit the same amount of CO2 as one flight?
Jarvinho, the campaign was about transporting people to the airport. Will it be by car or bus? // A big problem with the environmental debate is that it always becomes so difficult... like your 'but...'. It's easy to just tune out and say 'screw it' rather than reading 12 reports before doing anything. /Martin
2 comments:
All very well, but they do take people to the airport, where they get on planes.
How many car journeys do you have to make to emit the same amount of CO2 as one flight?
Jarvinho, the campaign was about transporting people to the airport. Will it be by car or bus? // A big problem with the environmental debate is that it always becomes so difficult... like your 'but...'. It's easy to just tune out and say 'screw it' rather than reading 12 reports before doing anything.
/Martin
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