01 July 2009

Go With the Sleek, Swedish Flow - Strömmen


A couple of chaps in Västerås, Sweden decided that the world needs a simple, elegant bicycle on which to ride down to the café for an espresso. The result? Strömmen. Translated that would be The Flow, The Stream, The Current. The name is inspired by the massive flow of bicycles in Västerås back in the day when the citizens all pedalled to work at the town's ASEA factory.

Photo from a local historian's website.

To this day, Västerås in Central Sweden is one of Sweden's main cycling towns, with over 30% trips by bike. They even have a wicked cool statue celebrating their cycling history.

Anyway, Jonas Wallin and Daniel Ingdahl created this all-white, fixed gear 'café racer' with a steel frame, with parts chosen from a variety of suppliers in the UK and the US. They assemble them in Västerås. Only 50 have been built and they have just become available to the market, costing 5000-6000 Swedish kroner according to their website and $600 according to an article I read about it.

They got the idea out of the blue and catalouged their journey from idea to product on their website.

www.strommenvelo.com

8 comments:

Anonymous said...

the all white bike reminds me of the white painted ghost bikes parked to show where cyclists have been killed by cars. i would feel strange riding it.

Melbourne Cyclist said...

Me too. Would feel almost jinxed riding it...

(although it does also look good)

Mikael said...

i've heard about those. we don't have them in this neck of the woods, though.

amigosito said...

Boring bike, very San Francisco circa 2007. Plus, this bike is illegal to ride in Berlin. Seriously!

Mikael said...

it's illegal in most places, including copenhagen. as it is in the photo anyway.

amigosito said...

Aha!!! Brakeless bikes are perfectly legal in America, land of the free, home of the brav---ok, I admit, we're not that brave.

Bob said...

I would feel like I honoured the people on bikes that have been killed by cars when they were riding their bikes. The Strömmen looks really nice and slick, hope I can get my hands of one to honour and ride in style.

Just a cyclist said...

Despite of its beutiful white paint, telling from the price and its appearance, this bike will most probably come with a crappy HiTen frame that will vibrate its riders wrists to pieces on any longer ride. Also, at 6000 SEK your'e very unlikely to get the twisted spoke pattern that is depicted, which is prolly just as well from a quality standpoint. Although selling it without brakes might shave some costs as well :D

For amigosito: Here in europe, we might just not be THAT much interested in or fascinated with whatever goes on and comes from the USA. So I guess the design of the bike won't be that much boring anyway. Although I have to admit that myself, I start to find the fixie scene rather boring and uniform... although not quite as much as the lycra scene.