04 September 2009

Dreams on Wheels Goes to London

London Cycle Chic 13
Hackney. Broadway Market. A day in July. London Cycle Chic, indeed.

Press Release from the Mayor of London
Tuesday 1 September

Dreams On Wheels rolls into City Hall

As part of London’s summer of cycling, an exhibition has been unveiled at City Hall exploring contemporary urban cycling culture in London and Copenhagen.

The exhibition Dreams on Wheels is organised by the GLA and the Embassy of Denmark, London, and is designed to share knowledge between the two cities where cycling is celebrated, and to encourage more people to try out two wheels.

The London incarnation, which will run from 1 September – 2 October, is part of the prologue to the United Nations Climate Change Conference in Copenhagen later this year, and other versions have been shown around the world.

Mayor of London, Boris Johnson, said:

There is more rain in Copenhagen than in London, yet cycling there has become part of the fabric of the city, whereas in London many are yet to join the cycling revolution.

London is now taking great strides towards becoming a true cycling city, with record investment going in to provide the infrastructure needed to make biking even safer, accessible, and more convenient. I hope that this exhibition encourages more people to get in the saddle and savour the city’s sights.

Ambassador of Denmark, Mr. Birger Riis-Jørgensen, said:

"The best way to get around London is on your bike, and I enjoy how the road users respect and consider each other in the traffic. Danes write poems about the wonders of cycling. It is great that Londoners and Danes can now jointly explore the joys and challenges of safe cycling. To the benefit of our planet and ourselves."

The latest figures show the number of Londoners who choose pedal over petrol is on the up – with cycling on the capital’s major roads rising nine per cent over the last year.

Transport for London is investing £111 million this year, providing funding for safety programmes, training, events, and landmark schemes such as cycle superhighways and a cycle hire scheme.

- Dreams On Wheels is curated by Etikstudio with photographic contributions from Mikael Colville-Andersen.