18 October 2009

Positive Bicycle Advertising

Bicycles in Adverts
On my recent visit to France I noticed the bicycle on many different adverts and brochures. It's no secret that the bicycle has become high profile in advertising over the past year or so, but there were many positive images. Like this advert for Promod, an online fashion shop.
Bicycles in Adverts
Even on the cardboard sleeve that my room key came in at the hotel in Paris there was a happy cycling couple.
Bicycles in Adverts
At Roissy-Charles de Gaulle airport, an advert for HSBC bank featured Asian urban cyclists.
Bicycles in Adverts
A brochure for the city of La Rochelle.

And from elsewhere, these adverts featuring the bicycle:
Killah Advert
Advert for the clothing company Killah.
Bike Trip
Tourism brochure for the Swedish province of Skåne [Scania].
Vodafone Advert
Advert for Vodaphone in Prague.
House of Fraser
Advert for The House of Fraser clothing store in London.

All this symbolism is, of course, good. Cementing the bicycle as a normal part of life and not merely reserved for 'enthusiasts'.

Are we approaching that all important tipping point in some regions? It seems so. Let's hope it is the case.

Message to brain after viewing them: Cycling is enjoyable, fun, social and acceptable.

9 comments:

Kim said...

Interesting the Swedes are the only ones to think a helmet is necessary...

LGV said...

you are right, two years ago all those people was in an open-top car !

miss sarah said...

This is more like it. Seeing happy, beautiful people getting around. No fuss. Just bikes. These are the sorts of images that got me biking in the first place.

Drunk Engineer said...

Meanwhile, in the San Francisco Bay Area, these posters have been popping up everywhere.

Paid for by the State's "Children and Families Commission" -- which collects 50-cent tax on cigarettes to promote children's health.

Anonymous said...

@Drunk eng: That poster seems to promote the necessary equipment for automobile driving with children. The yellow vest makes the kids visible as they walk to the car, followed by an adult - as shown on the sign on the left side. The baby seat is obviously there to make them fit the seat belts, and the helmet makes sure the kid won't hit her head on the window.
Not sure about the baby radio - perhaps the car is so noisy, that it's necessary if the driving adult wants to talk to the kid in the back seat.
You know, them americans have some big ol' noisy automobiles. ;-)

Sue 'sans' helmet said...

we are so behind in australia - sigh!

Mikael said...

lol! the full motorist survival kit.

Sirius7dk said...

The picture from Skåne seem to be from Visit Denmark, if you click on the picture you can see that the brochure talks about Nordsjælland and the heart-looking symbol is in Danish colours as well.

charles said...
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