28 February 2010

Cyclists Rewarded With Hot Cocoa in Randers

Cyclists rewarded with hot cocoa
Cyclists crossing the bicycle bridge over the harbour in Randers were rewarded with hot cocoa last week. Randers is a provincial town in Jutland with about 60,000 citizens. The city's traffic department and the European Union programme Trendy Travel and Beredskabstjenesten [anyone have a good translation for THAT?] set up a table and offered winter cyclists a hot drink of chocolate goodness in the morning as a pat on the back for cycling in this year's harsh winter.

Not everyone fancied stopping - cycling is A to B business in Denmark and when you leave A you generally just want to get to B - but a number of people took up the offer of cocoa. Like Ilse Andreasen, above.

She rides her bicycle to work all year round, except for about five days when it's too slippery. She said to Randers Amts newspaper that it has to be exceptionally cold before she freezes. Good on you, Ilse.

The free cocoa is the first of a series of initiatives scheduled for the spring that will place focus on the benefits of cycling to work.

Here's the warm cocoa ready for the cyclists.

Spoil your Citizen Cyclists wherever possible. That's what we say.

Via Randers Amtsavisen.