11 March 2010

Rotterdam - City Branding Advert


Here's a promotional video for the city of Rotterdam, produced because the city is the host of le Grand Départ for Le Tour de France this year. [translation for non-Europeans: that big French bike is gonna start here] :-)

A splendidly-filmed advert that spared little expense in highlighting the city's bicycle culture and Citizen Cyclists.

8 comments:

Anonymous said...

Mikael, are you try to suggest that an American has never ridden in the Tour de France? ;-)

Mikael said...

Hah. Hardly. :-) Merely that a lot of the French-language Tour phraseology that is everyday for many Europeans is lost in translation.

I merely suggest that the average non-European wouldn't say "Hey, you going to watch the Grand Départ today?".

Green Idea Factory said...

Never mind the cycling, in the current Dutch political-cultural climate, it's nice to hear "You and I belong here" over and over.

Klaus Mohn said...

Thank God Rotterdam is grittier and livelier than this! (Unfortunately it's also rainier, but what are you gonna do) I feel like I was just stuck in a Getty stock video :)

Green Idea Factory said...

Wow! Superb! The dangerization mafia are probably tasering each other and throwing up into their styrocaps: Not only do we have a princess and perhaps two princes riding hair-headed, there is also a young girl, just learning to ride a bike! (Plus the first two cyclists were using iPods or similar, pretty cool. Mikael: Is this illegal in Copenhagen or DK? I know that having someone sit on your rear rack is -- and that enforcement is another issue).

Klaus: I am indeed curious to know what Rotterdamers think about it, though the main thing is that is sets a high bar by being so positive and not preachy, and also to appeal to middle class people. I notice the intentional diversity and wonder how that works.

Aside from those people I mentioned and Joop Zoetemelk, does anyone else famous appear?

Frits B said...

@Todd: I didn't see any princes or princesses, only Leontien van Moorsel and Michael Boogerd plus on her other side another pro cyclist whom I didn't recognize.

As a (former) Rotterdammer I don't recognize the city at all. Remarkably empty and colorfree - sanitized might be a good description.

Green Idea Factory said...

@Frits B - Oh, well, thought that was Maxima.

Kaffecyklen.dk said...

It's a great film - I like.