10 August 2010

3D Warning Signs for Cars on the Road

Now that it's back to school time there is a lot of focus on kids getting to school safely. At Mølholms School in the town of Vejle there is a unique solution on the roads. A 3D warning sign that looks - to motorists - like it's thick and lying in the middle of the road.

You can see a very brief video about it here at TV2 News. It's in Danish but it's all about the images, innit.

It isn't easy getting permission to put up such warning signs on roads or bike lanes. I've investigated the possibilites before, because of some ideas I have about behavourial campaigns or warning signage for cars when approaching bike lanes or sidewalks. Instead of ridiculous car-centric campaigns like this one in Copenhagen.

Watch Out for Angles/Angels

I've blogged this photo before, above, but the journey from idea to implementation was long according to colleagues. There was the question of whether signage on the bike lane would be 'dangerous' because it would cause people to lose focus whilst cycling. It was eventually approved and it's used in various forms. The stickers above warn about right-turning vehicles. They are easy to apply and easily removed when the campaign is finished.

In related news, police are out in force at the moment because of school starting, happily ticketing parents who break the traffic laws when dropping off kids at school in cars. Nice to have a little focus on the bull for a change.


Kim said...

Interesting idea, but will it have any effect in the long term?

Flashing signs showing the drivers speed (and telling they to slow down if needed) have been shown to be effective for the first week, but after that the novelty starts to wear off and driver start to ignore them.

Will these be any different?

Frits B said...

Agree with Kim. Drivers will be alerted at first but when they find out - the first time - that the sign is actually perfectly flat they will ignore the next one. Now what would happen if some real 3D blocks were laid in the road (not necessarily made of an unforgiving material but rubber or foam plastic)?

hamburgize.com said...

I agree to Kim and Frits. Additional look at the tiny sign put on the street in the tv-spot adressed to motorists and the big one adressed to cyclists. Shouldnt those for motorists even be much larger cause they drive much faster than cyclists?

Green Idea Factory said...

I agree with all of the above. This is total nonsense.

Better would have been some kind of viral campaign which shows a car getting whacked by a more interactive version of this fake 3-D thing. The idea is not to threaten the driver with damage to their car as much as to generate a discussion, as with those actions of fake activities showing topless women holding 50km/h speed limit signs and 5-0 giving a helmet and a hug to cyclists.

The discussion could be on themes such as why is the normal zebra-type crosswalk a totally inadequate device for the sustainability of children, or how does the Danish Right-Wing govt. coalition influence the road safety people?, and others.