99% of bicycle advocacy is outdated, out-of-touch with modern marketing techniques (or any successful marketing technique since homo sapiens evolved) and does little to encourage regular citizens to ride bikes. I'm rather tired of it.
Enter the bike wash.
Irreverant. Wacky. Wet. There is so little humour in bicycle advocacy, what with the inherent self-righteousness, so this is refreshing. Not saying it's the Way Forward, but fuck me, it was nice to see something different.