12 November 2010

Back to Prosperity

Back to Prosperity
Here's a cartoon from the US in the 1930's. Encouraging people to buy bicycles was seen as a way of kickstarting the economy in a time of economic crisis.

Will history repeat itself?

We've blogged previously about how the then Finance Minister in Denmark encouraged people to buy bicycles for the same reasons as in the cartoon.

11 comments:

chrisD said...

will somebody please turn this into a tshirt, maybe I should?

Green Idea Factory said...

People buy lots of bikes, but most do not get used very often.

Kim said...

Humm, and where are these bicycle coming from? Isn't there a problem with a trade imbalance with China already? ;-)

Daniel said...

I actually think the bicycle in this advert is purely a metaphor for the cycle of buying other goods (those in the basket) for economic recovery. I'd guess the "buy-cycle" was an economic term of art of the time. The rider is powering the buy-cycle by buying stuff. Of course, I'd never discourage somebody buying a bicycle, as well.

Dan.

George said...

Daniel has it.

Anonymous said...

Yes, Daniel's explanation seems plausible enough. The turning wheels are coins, indicating the circulation of currency.

Anonymous said...

That definitely and -- with a little thought -- obviously is not exhorting people to buy bicycles. It's an exhortation to get out there and spend money again.

As Daniel said, it's a pun on the "Buy Cycle":

http://www.globalspec.com/advertising/wp-detail/WP_BuyCycle

Mikael, you should annotate your post. This is making you look silly.

Anonymous said...

Uh, yes, Daniel nailed it. But anyway, it's odd that America did NOT return to the useful, versatile, economical bicycle for utility transport during the massive economic downturn of the 1930s. Also interesting that towards the end of that decade recreational cycling did reawaken in the USA and annual cycling sales finally surpassed those of the 1890s.

Anonymous said...

Someone once told me -- it might even have been in the comments section of this site -- that the Great Depression increased the availability of automobiles.

Much like in bankrupt Ireland now: second-hand cars can be had for two weeks' wages -- if you still have a job.

PoPoL said...

“Orandum est ut sit mens sana in corpore sano”: a healthy body makes a healthy mind, and with a healthy mind one can cope with depression...

Anonymous said...

Not going to update the post, Mikael? Alright, look foolish then.