I got a kick out of these screengrabs that Paul, in Brisbane, sent us. They are taken from a promotional film supporting Australia’s bid for the 2018 or 2022 World Cup.
In a brief clip in the film there are cyclists featured. On Melbourne Bike Share bikes. Without helmets.
Here's the Auckland post featuring the before and after films.
Paul also sent a link to an interesting discussion on the Sydney Cyclist forum with this text as a thread starter:
I've noticed a few ads / articles that use bike as props in a positive way in the papers lately, the bike usually represent coolness / freedom etc. Yet journalists like bagging cyclists whenever they feel the need to write an article about us.
A bit of a double standard don't you think?
