02 December 2010

Bicycle Freedom in Australia World Cup Bid

I got a kick out of these screengrabs that Paul, in Brisbane, sent us. They are taken from a promotional film supporting Australia's bid for the 2018 or 2022 World Cup.

In a brief clip in the film there are cyclists featured. On Melbourne Bike Share bikes. Without helmets.

Even in the brochure for the bid there is a shot of two happy Citizen Cyclists lying on the grass in (isn't that Canberra?) without any helmets to be seen.

This reminds me of a post we wrote back in June 2009 about a tourism advert for Auckland, New Zealand. A glossy film about Auckland - Big Little City featuring an elderly gentleman riding a bicycle without a helmet.

After the advert got press, Tourism Auckland reshot it with the man wearing a helmet.

Here's the Auckland post featuring the before and after films.

Paul also sent a link to an interesting discussion on the Sydney Cyclist forum with this text as a thread starter:

I've noticed a few ads / articles that use bike as props in a positive way in the papers lately, the bike usually represent coolness / freedom etc. Yet journalists like bagging cyclists whenever they feel the need to write an article about us.

A bit of a double standard don't you think?


Neil E said...

Melbourne is full of double standards. The new Children's Hospital opens next year with 500 cycle spaces. Fantastic you'd think, but someone forgot to add a cycle entrance - so we'll have to either cross 8 lanes of traffic & 2 tram lines, or use the pedestrian crossing.
This is the genius work of the traffic department!

Anonymous said...

Yes that is Canberra in the photo. And recently a local Canberra magazine even had a cover shot of two people cycling thru a park with no helmets! Maybe hell just froze over?

Kim said...

Journalists have double standards? Shock Horror!! Journos know how their pay masters are. In media sources which carries a lot of car advertising there is a far more negative attitude to cycling in their news coverage. Or am I being too cynical?

Shane said...

Thanks Mikael. Double standards indeed.

By the way - checking the website of the Cycling Advocate's Network where I live in helmet-mandated New Zealand (can.org.nz) this morning, I was pleased to see the newest article at the top of the home page: a video titled "Mikael Colville-Andersen: Why We Shouldn’t Bike with a Helmet."

Branko Collin said...

Surely enticing tourists who cannot know any better to break the law is in itself (or at the very least should be) illegal?