08 February 2011

Audi Greenwashing

Audi - isn't it always Audi? - takes the piss out of environmental hysteria with this advert. Classic 'Car Industry Strikes Back' material. This isn't just greenwashing, it's an entire spa weekend with scrubbing, cleansing, de-licing and detox.

But incredibly effective, well-made and pushing all the right buttons.

Interestingly, not a single bicycle in the advert though. They could have easily written into the script a cyclist with a plastic water bottle or something like that. I'm disappointed they didn't.

Man, if I had a mere 1/10th of the budget of this film to play with, we'd see some serious bicycle promotion.

Thanks to Aron for the link.