07 February 2011

The Most Expensive Bicycles Commercials Ever Made


Copenhagenize is proud to present the most expensive bicycle advertisements ever made.

Produced by Hyundai, they show us once and for all how people need to 'snap out of it' and stop being hypnotised sheep just driving around our once liveable cities.

These are not yet finished editing, however. The above film needs to have the title card reading 'BORING' removed in order for the message to be complete.

All the films need insertion of a new pack shot at the end. Of a bicycle, of course.


The film studio here at Copenhagenize is working at making sure the "ACCEPT - BEING - CRAMPED - IN - COMPACT" texts see the cutting room floor. We're not sure how they got in there. Must have been an intern.


In this one, the message is completely clear. There are some tweaks needed on the the texts inside the carwash - we'll fix that in Flame - but otherwise, it's a fantastic bicycle advert.


This one only needs to have the word "COMPACT" removed and we're ready for the television launch.

Oh yeah, new voiceover:
"Snap out of it. The 125 year old bicycle. Think about it. "

Here's the shot from the storyboard that we're working on for the end of each commercial.


8 comments:

Evan said...

Awesome. I wanna see these on primetime Mikael!

Yokota Fritz said...

"SNAP OUT OF IT!" indeed.

aron said...

got this one from audi?

http://www.youtube.com/watch?v=Wq58zS4_jvM&feature=player_embedded

Anonymous said...

So let us know when you have finished the editing, Mikael, you know you want to... ;-)

Cian said...

That first one is a rip-off of (or inspired by) the trailer to Dr Strangelove... everything down to some of the music in both... http://www.youtube.com/watch?v=1gXY3kuDvSU

Cian said...

It's only right to give it the full title: Dr Strangelove or: How I Learned to Stop Worrying and Love

And if you do a bicycle version, name the subtitle: "or: How I Learned to Stop Worrying and Love the Bicycle."

In full, maybe: "Cycling myths or: How I Learned to Stop Worrying and Love the Bicycle

Cian said...

Or even better?...

"Just Cycle or: How I Learned to Stop Worrying and Love the Bicycle

Rusl Bicycle said...

Do this already! Seriously, ask for donations if it takes cash because this sort of thing is super important and we should start a car advert mashup youtube genre. However, this hypothetical proposal for it won't do, we need the goods! It's a great idea, follow through.

"Sentiment without action is the ruin of the soul." - Edward Abbey