07 February 2011

The Most Expensive Bicycles Commercials Ever Made

Copenhagenize is proud to present the most expensive bicycle advertisements ever made.

Produced by Hyundai, they show us once and for all how people need to 'snap out of it' and stop being hypnotised sheep just driving around our once liveable cities.

These are not yet finished editing, however. The above film needs to have the title card reading 'BORING' removed in order for the message to be complete.

All the films need insertion of a new pack shot at the end. Of a bicycle, of course.

The film studio here at Copenhagenize is working at making sure the "ACCEPT - BEING - CRAMPED - IN - COMPACT" texts see the cutting room floor. We're not sure how they got in there. Must have been an intern.

In this one, the message is completely clear. There are some tweaks needed on the the texts inside the carwash - we'll fix that in Flame - but otherwise, it's a fantastic bicycle advert.

This one only needs to have the word "COMPACT" removed and we're ready for the television launch.

Oh yeah, new voiceover:
"Snap out of it. The 125 year old bicycle. Think about it. "

Here's the shot from the storyboard that we're working on for the end of each commercial.