25 March 2011

Australia: The Car Industry Strikes Back

It's been awhile since we've had a good dose of The Car Industry Strikes Back. Fortunately, one of our readers, Stephen, sent us a link to this beauty on twitter. It's an advert from Australia. A company called NRMA who sell car insurance and provide roadside assistance, et al.

This is just fantastic. It says it all. All of this global focus on not only bicycles but public transport, pedestrianiam and other tools for re-building liveable cities are making these people nervous. So nervous that they made an advert trying to hard-sell urban automobile culture.

You may have noticed that this blog is rather bicycle-oriented so here's a photographic response - using photos from our archives - of how all the situations above can be solved with human-powered transport. Off we go...

Situation: The man with the table:
Wide Bike Lanes

Move It 

Situation: People in costumes at a busstop.

Nothing wrong with taking a bus, but at 0:58 of the City of Cyclists video there's a shot of kids in a cargo bike wearing costumes heading to a party.

Situation: Father and son going to rugby practice:
Football Planet in Copenhagen
I had a load of other football training gear on my bicycle, too.

Situation: High heeled shoes:
Basket Check
Or the Bicycle & High Heels tag over at Copenhagen Cycle Chic.

Situation: Bus passengers:
Christiania Bike Couple
Nothing wrong with public transport. But here's a photo of busses and a cargo bike.

Situation: Leaf blower:
Autumn Ride
The ad agency who developed this advert are already getting kind of desperate and they're only 14 seconds into their silly ad.

Situation: The man with the umbrella:
Well-Dressed Umbrella Cycling
Apparently the NRMA advocate high-speed driving in urban areas as well as dangerous driving like buzzing the curb. Sooo last century.

There are loads more bicycle and umbrellas with this tag over at Cycle Chic. If we're sticking to the theme, here's a video of an umbrella getting blown the wrong way.

Situation: Science project falling.
Okay, it ain't a science project, but it could be. There are loads of cargo photos in the Copenhagenize Cargo Bike set on Flickr. (Boy, is this ever an easy blogpost.)

Situation: Shopping bag breaking with a dog.
Find the Dog
Loads of shopping ... and a dog. Don't forget the "40 photographs of dogs and bicycles in 6 countries" over at Cycle Chic.

Situation: Man with the shopping cart carrying something.
Yep. Too easy. Once again, allow me to refer you to the Cargo Bike set on Flickr.