Luca from Flickr took this shot of bicycle seat covers in Malmö, Sweden. They are free covers provided, in this case, by the City of Malmö. The messaging is simple. It reads:
Those of you who cycle contribute to a better environment in the city. We thank you for that!"
How great is that? We see the same positive messaging here in Copenhagen, like with the Hi, Cyclist! communications template as seen around the city, not least on the cyclist railing and footrests.
If anyone is interested in getting bike seat rain covers produced for campaigns by municipalities, organisations or companies, Copenhagenize Consulting can help you out. Check out our website.
Here is a collection of other bike seat rain covers spotted on the streets of Copenhagen. Classic example of how to advertise in a mainstream bicycle culture.