Our reader, Marek from Poland, sent us this mock-up of a poster he found. A prototype campaign for highlighting the danger of driving and texting/doing stuff. The text reads:
"In case of accident, she'll leave a beautiful corpse."
The messaging is cool, but it's still in line with most of the campaigns we see about driving recklessly. The guilt focus is, more often than not, on the driver and/or car occupants. It would be more effective if we started to place focus instead on the people the car could kill. Other drivers, pedestrians, cyclists.
"Probably the prettiest killing machine in the world"... Or something along those lines?