10 March 2011

In case of accident...


Our reader, Marek from Poland, sent us this mock-up of a poster he found. A prototype campaign for highlighting the danger of driving and texting/doing stuff. The text reads:

"In case of accident, she'll leave a beautiful corpse."

The messaging is cool, but it's still in line with most of the campaigns we see about driving recklessly. The guilt focus is, more often than not, on the driver and/or car occupants. It would be more effective if we started to place focus instead on the people the car could kill. Other drivers, pedestrians, cyclists.

"Probably the prettiest killing machine in the world"... Or something along those lines?

5 comments:

amoeba said...

The ones I really worry about are texting, surfing Facebook or playing on-line poker while driving. Increasingly common, especially among the young.

Very scary where cyclists have to use the road.

Green Idea Factory said...

This imagery is effective precisely because most people think first about themselves.

Kim said...

There should be a notice in every motor vehicle, which pops up in front of the driver as soon as the engine is started, which tells the driver "take care, you could kill someone today". This notice would go away when the driver agreed not to kill anyone.

If the driver were then to be involved in an "Accident" they would be automatically banned from driving for life.

OK, so it would never get political support, but there is a need to get people who drive to understand that driving is not a right. Driving is a privilege, and it comes with responsibilities. In a civilised society, if you have the potential to do harm to others, it is your responsibility not to do harm to others.

Drew said...

Oh my god...
How do you pronounce the Polish word "W"? That is blowing my mind.

Adam said...

Green Idea Factory is right. This is more effective than appealing to peoples' better angels.