15 April 2011

Enjoy the Ride


Here's a whole different way of approaching a behavioural campaign. It's focused on drivers but the tone is refreshing and calm. Actually, if the Slow Bicycle Movement were given a few hundred thousand euros for an advert it would probably be something like this. Just with bicycles.

I actually caught myself taking deep breaths in the middle of the commercial.

It's a product of Western Australia and part of the Enjoy The Ride campaign.

Thanks to Peter for the link. He added "I like safety programs that reduce danger, as opposed to add padding." Indeed.

6 comments:

stefanos said...

that was really inspiring!thanks!

shuichi said...

Smile, Slow, Safety, ^^

Danial123 said...

I think that your perspective is deep, its just well thought out and really fantastic to see someone who knows how to put these thoughts down so well.
beach bike

Louis M said...

It off-topic but have you ever seen this video?

http://www.youtube.com/watch?v=yTrcvY24bsY&feature=player_embedded

It was made by a cycling team but still, the message is inspiring.

Gussy said...

I wonder if you cut the car section, and just add the ending, if that would be copyright infringement? I think it would, but without the car section, that would be a fantastic ad.

jn said...

So true. I've always thought I ought to have a bumper sticker on my car that says 'Slow Ass Volvo'.

Drivers all get pissed off at me in any case... but then I spend most of my days on my bike, where it doesn't even matter.

:0)