05 August 2011

New Advert for Dutch Cycling Federation - Fietsersbond


You never know what they'll come up with next, but you look forward to it every time. The Dutch Cyclists Federation - Fietsersbond - is the national advocacy organisation in the Netherlands. We know them well here at Copenhagenize, we love them and we are continuously inspired by them.

This is their new commerical to encourage people to join up. Like in the music video/commercial that Copenhagenize produced for the City of Copenhagen's Bicycle Office where they requested "real-life situations" from the streets and bike lanes in the city (feel free to count the traffic misdemenours in the film), the Fietsersbond have elected to funk up the show with some trick riding, some law-breaking and general, all-round, good-natured recklessness. Wonderful. We wish we had this kind of bicycle advocacy in Denmark. And everywhere.

7 comments:

ginomaghanoy said...

i like bikeng

ginomaghanoy said...

bikeng is a good exersiss for me"

Frits B said...

The message in the spoken text being that cyclists still have to deal with lots of obstacles. So joining the Fietsersbond helps making them stronger to remove those obstacles.
Cyclists from other countries will probably asK "What obstacles?" :-)

João Lacerda said...

Truly Bikecapeta!

Suzanne said...

@Frits B Sure. People in Kenia must be very jealous of Dutch carhighways too. Is that a reason to leave it the way it is? There's still a lot to gain.

Frits B said...

@Suzanna: Irony can be difficult to understand. I wasn't pleading for things to be left as they are, just explaining the spoken text. And yes, I can imagine cyclists from other countries wondering what there might be missing from our bicycle infrastructure.

Suzanne said...

But of course cycling in the netherlands is so much better than elsewhere. One of the most important reason not to think about emigration ;)