25 September 2011

Win and Buy Cars in New Zealand!


Thanks to Su Yin, loyal reader in New Zealand, for sending us this advert for a lottery. Poor guy on the left. Relegated to riding a bicycle but if he wins the lottery, he can have CARS!

Cool advert other than that little FAIL.

Is it just me or are most of these crappy examples of how to promote car culture, happily ignore the bull and 'car industry strikes back' coming out of Australasia?

10 comments:

Paul Martin said...

No, you're not imagining it, Mikael. I'm just looking forward to fuel prices soaring... that'll fix them.

In this awful advertisement you can see the excellent use of the bicycle helmet and fluoro crap to further make him look ridiculous.

Anyone who says being forced to wear that isn't a deterrent to cycling has their head in the sand.

Frits B said...

And you think the general way of thinking is different over here? The first thing lottery winners do is buy a better car - and I say better as they already have one.

Re helmets: Belgium had a day last week on which cycling was promoted. People cycled to work, children rode to school, in orderly groups escorted by grownups as cycling is after all full of hazards, and several kids said their say in news broadcasts about saving the planet, cycling being so healthy, etc. And all the while all participating children and grownups as shown on tv were decked out in bright yellow vests and coats while all children wore helmets. Those not shown on tv were less rigorous; have a look at "strapdag 2011" via Google (it's all in Dutch).

Edward said...

No Mikael, it is not just you. But hey, thanks to helmet laws and fluoro vests, Australia is the safest place in the whole wide world to cycle.

Anonymous said...

I'm wondering if you lost your sense of humour on a bike lane somewhere. BTW, the Lunar Rover he's driving is an electric vehicle.

brent said...

yes, New Zealand has a long way to go but there have been some promising signs over the last couple of years as to getting more cycle infrastructure built.

on a more cheerful note here is a happy little song with some very chic cyclists if you haven't seen it already.

http://www.youtube.com/watch?v=rVELTxKRoHA&feature=player_embedded

bikefish said...

My mate points out - there are MILLIONS of lottery losers! so this implies that there are MILLIONS of folks slogging through the rain on bike, even in New Zealand! So, wow, bikes RULE!

qx87 said...

Hi Mikael,

I really like your work and all, but what I find really strange, why do you never shoot against Hollywood?

Car Commercials and Hollywood is a chicken and egg thing, yet silence.

Silence when tons of movies feature the usual chase down the boardwalk in a funny way.

Silence when dystopian movies (mad max, the Road etc.) rank high in the charts and low on simple Logic (no oil -> get a bike stupid).

How is the manner of driving influenced by the everyday TV Productions?

please get em Tiger.

MeritCenter said...

in orderly groups escorted by grownups as cycling is after all full of hazards, and several kids said their say in news broadcasts about saving the planet,ecked out in bright yellow vests and coats while all children wore helmets. Those not shown on tv were less rigorous;

Black Decker NS118B

Belles said...

You think this is a fail...check out the lastest Toyota ad showing in Australia at the moment...stereotyping the Aussie male (again) being too macho for a bike....

http://www.youtube.com/watch?v=f1PNQwHZuJc

PS on the positive, are car makers a little frightened of resurgence of bikes at the moment?!!

AlexD said...

Have you noticed how his tummy gets a lot bigger after winning the lottery? Too much good food and not enough exercise me thinks makes Jack a "Fat-Lad".