Earlier this year, Mary from here at Copenhagenize Consulting spoke in Bogota at an ITDP conference about Cycle Chic, marketing cycling and our work at the company. An interesting discussion arose about how it could be possible to use the cycle chic 'method' to promote public transport use.
Today I saw the coolest bus advert yet. It's from Norway. Sure, it's not for busses in urban areas, but it show what is possible for using advertising and positive messaging to promote bus use - or anything else. Like urban cycling, trains, you name it. And we love the ironic lyrics in the song used in the video.