28 February 2012

Busses are Beautiful


Earlier this year, Mary from here at Copenhagenize Consulting spoke in Bogota at an ITDP conference about Cycle Chic, marketing cycling and our work at the company. An interesting discussion arose about how it could be possible to use the cycle chic 'method' to promote public transport use.

Today I saw the coolest bus advert yet. It's from Norway. Sure, it's not for busses in urban areas, but it show what is possible for using advertising and positive messaging to promote bus use - or anything else. Like urban cycling, trains, you name it. And we love the ironic lyrics in the song used in the video.

8 comments:

Michel from Norway said...

True Mikael, cool idea, it looks like busses are something like "un lieu de vie", we love it :)

Richard said...

Plural is "buses" not "busses"

Anonymous said...

Both forms are actually acceptable.
If you're going to play grammar nazi, at least make sure you're correct.

Anonymous said...

If bus companies in UK had adverts like this, they would be full!

The US spelling is busses and the British spelling is buses.

Redmond Citizen Cyclist said...

My bus ride home this evening was not anywhere NEAR this exciting!

Anonymous said...

You think you could warn us about the pornography next time you put up a video like this? Thanks.

shuichi said...

People are linking to each other.:) I felt so.Nice clip!

BG said...

Pretty cool, except for the part where the kid on the cycle path gets attacked by bullies with sticks.

Anon 1:27 -- "Buses" is more common, but "busses" is an acceptable variation, in both countries. Both National Express and Greyhound use "Buses" (except that in most cases the former spells it "coaches")