02 May 2012

Now You See It, Now You Don't

When I first saw this campaign from Italian carmaker FIAT I was convinced that we had a contender for our Car Industry Strikes Back series. Then I realised it was a campaign for drinking and driving.

The text, in Portugese, reads. "Now you see it. Now you don't".

Simple and effective marketing.

Here's the film version of it. And more info about the campaign is available here, in Portugese.

Thanks to Eduardo for the link.


Tara said...

A campaign against drinking and driving, I'd hope.

Erik Griswold said...

Now if it could only spread to their wholly-owned subsidiary Chrysler LLC

mfsc said...

One remark: it's not portugese but portugUese.
Nice to see a carmaker addressing an issue responsably! Maybe there's hope for them! :)

alejandro said...

nice one. send free text messages at textme4free.com