13 June 2012

Car Industry Strikes Back - Sixt

Having just returned from working in Brazil and Norway, this was a fun addition to my inbox. Nothing like a new addition to the Car Industry Strikes Back series here on Copenhagenize.

Thanks to Tim from urbanophil.net for this one.

It's from the German global car rental company, Sixt. They cut refreshingly to the chase with their text, making it easier for us:

"To all those pioneers, idealists, eco-heroes and saviors of the world: You don't have to ride bicycles anymore".

Yes, they just wrote that. In all seriousness. In 2012.

So, now a car rental company is feeling the pressure from the rising levels of bicycle traffic. Perhaps this is a response to the recent, German Nationaler Radverksplan 2020, which aims boldly at doubling bicycle traffic in German cities.

As ever, it is a sure sign that the bicycle is back, here to stay and making the transport competition run scared.