28 July 2012

Communicating Cycle Tracks to Citizens

Hi Cyclist!
Photo by Jaime Dieppa from Citibici.es

This sign is currently positioned along the City Hall in Copenhagen. It's from the City's DoT and Bicycle Office and uses the behavourial communcation template Copenhagenize Consulting developed a few years back.

It reads:

"Hi, Cyclist! Soon you'll be able to ride safe and secure along the City Hall Garden on a 2.80 metre wide cycle track with a curb."

This stretch along the City Hall is one of the few stretches of main streets left that doesn't have a separated cycle track. It's been a painted lane next to a bus lane, which is next to six lanes of traffic.

So now it's getting redone so it adheres to the Best Practice in the rest of the city. And that 2.80 metre width is one way, of course.

Cyclist 1258919
There are about 20,000 cyclists - in both directions - on this artery and making it safer will encourage more to use the route.