They've done it again. Danish M2 Film have produced a sequel to their earlier commercial for Midttrafik bus company, which did the rounds a couple of years ago. It's hilarious. Love the grumpy, old-fashioned motorist who is out of touch with reality.
Here's the first version from 2012. The Bus is Cool. It's epic cool. Sure, in other parts of the world it gets labelled as "Loser Cruiser" but in Denmark we see it differently.
ADDENDUM - AUGUST 2015
The City of Edmonton has released this commercial - an almost word-for-word copy of the Danish commercials - in August 2015.
Incidentally, back in 2012 Mary from here at Copenhagenize Design Company spoke in Bogota at an ITDP conference about Cycle Chic, marketing cycling and our work at the company. An interesting discussion arose about how it could be possible to use the cycle chic 'method' to promote public transport use. Films like these show the way.
Then there is this viral flash mob film featuring an unsuspecting bus driver, Mukhtar Adow Mohamed, from Arriva Denmark back in 2010. It was made in connection with their "Better Bus Trip / Bedre bustur" campaign.
Arriva also established red "Love Seats" on a number of their bus lines back in 2010. They wanted to "Shake up peoples' habits a bit and have more flirting and smiling in the bus. Maybe someone will find love. Others will maybe want to try ride the bus because they can flirt with a gorgeous guy", said Marianne Færch from Arriva when the seats were launched.
For more Scandinavian public transport ads, here's a Swedish one for bus passes for teenagers. Great humour. Thanks to the world's most epic Straphanger, Taras for this one.
Sticking with Sweden like sauce on a meatball, here's another one from Västtrafik. Making fun of car commercials. No subtitles, but it goes like this:
"Just think... 300 horsepower..."
"Low total cost..."
"Be able to go where no one else can drive..."
"And to be nicer to the environment..."
"Test it for free for two weeks..."
And here's a fantastic Norwegian one we posted a while back. Netbuss - Whoever You Are. Today It's cool, too. Sure, it's not for busses in urban areas, but it shows what is possible for using advertising and positive messaging to promote bus use - or anything else. Like urban cycling, trains, you name it. And we love the ironic lyrics in the song used in the video.