05 February 2015

World's Coolest Bus Commercials

They've done it again. Danish M2 Film have produced a sequel to their earlier commercial for Midttrafik bus company, which did the rounds a couple of years ago. It's hilarious. Love the grumpy, old-fashioned motorist who is out of touch with reality.

Here's the first version from 2012. The Bus is Cool. It's epic cool. Sure, in other parts of the world it gets labelled as "Loser Cruiser" but in Denmark we see it differently.


The City of Edmonton has released this commercial - an almost word-for-word copy of the Danish commercials - in August 2015.

Incidentally, back in 2012 Mary from here at Copenhagenize Design Company spoke in Bogota at an ITDP conference about Cycle Chic, marketing cycling and our work at the company. An interesting discussion arose about how it could be possible to use the cycle chic 'method' to promote public transport use. Films like these show the way.

Then there is this viral flash mob film featuring an unsuspecting bus driver, Mukhtar Adow Mohamed, from Arriva Denmark back in 2010. It was made in connection with their "Better Bus Trip / Bedre bustur" campaign.

Arriva also established red "Love Seats" on a number of their bus lines back in 2010. They wanted to "Shake up peoples' habits a bit and have more flirting and smiling in the bus. Maybe someone will find love. Others will maybe want to try ride the bus because they can flirt with a gorgeous guy", said Marianne Færch from Arriva when the seats were launched.

For more Scandinavian public transport ads, here's a Swedish one for bus passes for teenagers. Great humour. Thanks to the world's most epic Straphanger, Taras for this one.

Sticking with Sweden like sauce on a meatball, here's another one from Västtrafik. Making fun of car commercials. No subtitles, but it goes like this:
"Just think... 300 horsepower..."
"Low total cost..."
"Be able to go where no one else can drive..."
"And to be nicer to the environment..."
"Test it for free for two weeks..."

And here's a fantastic Norwegian one we posted a while back. Netbuss - Whoever You Are. Today It's cool, too. Sure, it's not for busses in urban areas, but it shows what is possible for using advertising and positive messaging to promote bus use - or anything else. Like urban cycling, trains, you name it. And we love the ironic lyrics in the song used in the video.


m e l i g r o s a said...

then this danish one made the rounds here in sf:

Oldfool said...

So much more civilized and enlightened that the United States.

Grunzl said...

So it IS true! I have heard the danes can not hear the difference between swedish and norwegian, but I didn*t really belive it. Now I do! There is no swedish commercial here. Both the two last ones are from Norway (the "no" www-ending for "norway" should have given it away, but..)

The danish commercial is COOL though. Even if my personal preference would be tram or train.

Kiwehtin said...

Love these!
That's a European sensibility for you, though. I remember all sorts of ads from when I was in the Netherlands that you wouldn't see over here in Canada what with our subservience in all things to the American way of doing things.

Shamim said...

This is really fantastic. The unlimited access makes it even better 

Evan Reehl Ryer said...
This comment has been removed by the author.
bbbbb said...

As a dane i have no problem hearing the difference between swedish and norwegian
Swedish = sound of the swedish chef in Muppet Show.
Norwegian = Sound of fingernails scraping chalkboard