15 September 2014

LED Busstops in Copenhagen


Photo: City of Copenhagen/Rambøll

Here's a little story about some innovation soon to show up in Copenhagen. In a city with many busstops and cycle tracks, there is the question of coexistence. For a number of years, the City of Copenhagen has worked hard to establish islands at busstops for the bus passengers to use when disembarking. It really is the baseline for infrastructure and the City, by and large, prefers it over anything else. Since the City starting retrofitting busstops to provide islands, safety has increased dramatically across the city.

In 2015, The City of Copenhagen will establish LED bus islands at certain locations where there isn't space to build a proper island. When there is no bus, there will be a green strip along the curb. When a bus rolls up, the LED light show will expand across the cycle track to indicate to all traffic users that passengers have the priority. When the bus leaves, the LED lights revert to the green strip.

The Mayor for Traffic and Environment, Morten Kabell, said, "We know that tradtional bus islands are a good idea but don't have space everywhere for them because some streets are too narrow."

"Therefore it will be exciting to see that if a lighted busstop can create a better sense of safety for both parties, create a better flow on the cycle track and create space for bus passengers".

The pilot project will start next year, with a budget of $400,000.

Bus Waiting
This is an example of a standard bus island. The cycle track continues between the sidewalk and the island. In this instance, the law dictates that passengers have to wait for the cyclists to pass before crossing to or from the island.

Frederiksberg Fail
There are, however, a number of locations where space is limited. This kind of situation will be perfect for the new pilot project. In locations like this, the law dicates that the bicycle users have to stop to allow the passengers to board and disembark the bus.

Generally, in detailed observations that Copenhagenize Design Co. have done, there is not a lot of drama at busstops. Things do get a bit tight in the rush hour, sometimes a bicycle user and a bus passenger will bump into each other. Generally, this LED solution will clearly mark out the territory for all parties involved. Many people aren't clear about the rules - or the fact that they differ between places with an island or without.

This solution is a positive addition to the traffic equation in Copenhagen.





11 September 2014

The Arrogance of Space - Paris, Calgary, Tokyo

The Arrogance of Space Paris - Eiffel Tower 001
Yeah, so, there I was on summer holidays with the kids, standing atop the Eiffel Tower in Paris. Been there, done that many times before, but it's always a beautiful experience looking out over a beautiful city. If you're afraid of heights, the rule of thumb is "don't look down". When you work with liveable cities, transport and bicycle urbanism... it would seem that this rule applies as well. Don't look down.

I did, however. I looked down at the intersection on Quai Branly where it meets Pont d'Iéna over the Seine. This is a place with easily hundreds of thousands of visitors every year and more and more cyclists. It is also clearly a place dominated by The Arrogance of Space of last century traffic engineering. It is a museum for failed, car-centric traffic planning - sad and amusing all at once.

You may recall my earlier article about The Arrogance of Space in traffic planning. I talk a lot about it in my keynotes, this Arrogance of Space and I decided to revisit it.
The Arrogance of Space Paris - Eiffel Tower 002
I did a simple thing. I squared off the photo with (very roughly) one square metre squares. It's not totally exact and it doesn't really matter. Creating this grid, I gave the urban space colours based on who it is intended for. It's pretty self-explanatory above.

Worth noting, however, that while I reluctantly gave the goofy bike boxes the "space for bikes" colour, I refused adamantly to do so for the sharrows in the intersection. They are ridiculous and should never, ever, be classified as bicycle infrastructure.

With the colours you soon see how much space is allocated for motorised transport. Arrogantly so.

The Arrogance of Space Paris - Eiffel Tower 003
Removing the photo gives you an even better idea of the blatant injustice of space allocation.
The Arrogance of Space Paris - Eiffel Tower 004
In this version I roughly mapped out the actual space taken up by the motorised vehicles (dark red) and bicycles (dark purple). There were only two bicycle users and a pedicab with two passengers in the intersection at this moment. Yes, cars take up a lot of space, but man... look how much space they don't even occupy. Space that could easily be reallocated to a few hundred thousand pedestrians and many bicycle users.
The Arrogance of Space Paris - Eiffel Tower 005

When you actually count the number of individuals using the space the injustice becomes more and more apparent. The Arrogance morphs into pure mocking of the majority of citizens and visitors to the city. Pedestrians clustered together at crossings waiting for The Matrix to reluctantly grant permission to cross. Bicycles thrown to the hyenas into the middle of the Red Desert.


The Arrogance of Space - Paris Montparnasse 001
Clotilde, an urban planner here at Copenhagenize Design Company, gave me another photo. This one taken from the Montparnasse Tower in Paris. The intersection is Boulevard du Montparnasse around Place du 18 Juin 1940.
The Arrogance of Space - Paris Montparnasse 002
Here is the space allocated to motorised transport... including, it's worth noting, a number of buses.
The Arrogance of Space - Paris Montparnasse 003
Simplied further, there is an arrogant ocean of red and bits and pieces of painted bike lanes. Bikes heading to the right can use the bus lane on the Boulevard, which isn't exactly pleasant. I've tried it.
The Arrogance of Space - Paris Montparnasse 004

Here are the individuals using the space. Buses are great, of course, so let's count on 50+ people on board. But still a shocking amount of space for a few red dots. Only one bicycle user in the middle of nowhere safe. This photo was taken in 2011, by the way, so a lot of that "dead" space is probably repurposed.

The Arrogance of Space - Calgary 001
For contrast, I found this photo taken from the Calgary Tower in my archives. The first Arrogance of Space article was based on Calgary, so let's revisit the city. Sure, I shot this photo facing south and that's the roof of a car park in the foreground, but let's add some colour.
The Arrogance of Space - Calgary 002
Mars. The Red Planet.
The Arrogance of Space - Calgary 003
I only marked out the space I could see, so sure... that sidewalk at middle right will continue to the left, but I couldn't see it.
The Arrogance of Space - Calgary 004

In a liveable city you should be able to climb to a high place, look down at any given moment and see humans in the urban theatre. In this shot I could only see four human forms.

The Arrogance of Space Shibuya Tokyo 001
For contrast to the contrast, this is the view from my favourite hotel in Tokyo, overlooking the Shibuya crossing - which just may be the world's busiest crosswalk. I don't stay anywhere else when I'm in Tokyo simply because I love this view.


There are often bicycles in the crossing, as you can see in the film, above, that I shot a few years ago. There are probably more bikes in the bike parking areas around nearby Shibuya Station than in many countries.
Shibuya Parking - one of the many bike parking areas near the station.

The Arrogance of Space Shibuya Tokyo 002

The Arrogance of Space Shibuya Tokyo 003
Time for some colour. No bike infrastructure here but goodness me... look at that blue.
The Arrogance of Space Shibuya Tokyo 004
According to my EXIF info I took this on Friday, May 22, 2009 at around noon. Not so busy at this moment, but still great to see. Pedestrians here get their own signal in all directions, including diagonally.

If we want to change our failed traffic planning tradition from a previous century, it's time to change the question.

05 September 2014

The Copenhagenize Desire Lines Analysis Goes to Amsterdam

Cover Page Graphic

Nine intersections. 19,500 cyclists. Nine hours. All in a city considered as a model for many urban planners. The Copenhagenize Design Company Desire Lines analysis tool headed south to Amsterdam to study bicycle user behaviour and how it interacts with - or is affected by - urban infrastructure.

In ca lose collaboration between Copenhagenize Design Co. and The University of Amsterdam in the guise of Marco te Brömmelstroet - and for the City of Amsterdam - nine intersections in the city were filmed during the morning rush hour in order to complete the world's largest study of bicycle user behaviour. We're pleased to reveal the results of our study and showcase some of the data, analyses and desire line maps. 

The bicycle infrastructure in the City of Amsterdam is rather different from the typology used in Copenhagen ,where we did the first anthropological studies of the cyclists - The Choregraphy of an Urban Intersection, and others. It was therefore interesting for us to observe the trajectories and behavioiur of Dutch cyclists crossing over-crowded intersections. The Desire Lines are more numerous and more complex, while in Copenhagen, the vast majority of bicycle users stick to the rules and react positively to the infrastructure which is more uniform and simplified. It has been fascinating for us to be able to compare the two cities, as well. Do we really have the World's Best Behaved Cyclists in Copenhagen or can the Dutch compete with that?


Monitored intersections in Amsterdam

The behaviour of Amsterdam cyclists is a recurring theme in public debate in that city. In many of these discussions, the majority of cyclists are deemed to display a strongly anarchistic attitude – e.g. ignoring red lights, cutting corners, etc. Our Desire Lines tool is the perfect way to figure out if these perceptions are true or false and to feed the debate with precise data. The study demonstrates how the cyclists respect the infrastructure as well as exploring whether or not the infrastructure fits the behaviour of the cyclists and whether there is room for improvement.

In our study we address the general research question: How do Amsterdam cyclists interact with design, each other and other road users and how do they experience it all? Nine intersections were allocated to a group of three first-year sociology students from the University of Amsterdam. They used our tried and tested methodology called the “Desire Lines Analysis Tool” and filmed the intersections. Then they went to work counting the cyclists and observing/studying the behaviour. In addition, the students conducted some interviews to gain insight into the experiences and emotions of cyclists at these intersections. Cyclists were classified as Conformists, Momentumists and Recklists - as they always are in our Desire Lines studies.

Here are the data collected at the intersection named Nassauplein (mapping of the trajectories of the cyclists + classification of the cyclists).
Print Print
Behaviour of the cyclists at the intersection Nassauplein


To read about the eight other intersections, you're welcome to download the full report here - - it's a pdf and it is 10 mb. 

At the end of the analysis of the nine intersections, here are our conclusions:

Generally, the outcome of the Desire Lines Analysis suggest that the infrastructure at these crossings is under severe pressure by the sheer number of cyclists in peak hour traffic. As a result, the limitations of these infrastructure are challenged every day by the users.

Behaviour of the cyclists at the 9 intersections in Amsterdam

Although 87% of all 19,500 cyclists conform to all rules, there is a significant group that follows shortcuts, use sidewalks, adapts right-of-way rules or ignore traffic lights. Below, we also offer some more detailed reflections:
  • The nine intersections are very crowded. The video material is from February, so we expect even more cyclists in spring and summer
  • The general impression is that traffic is highly chaotic during rush hour but there were no serious conflicts observed
  • Most cyclists are used to this chaos, but many are also irritated by it. Even to the extent that they tend to avoid it by deviating from the existing infrastructure
  • The width of the cycle tracks does not fit the numbers of cyclists during rush hour. In most directions and on most crossings there is continuous ebb and flow
  • There is a significant lack of waiting space at the traffic lights. This is especially the case for left turning traffic
  • The large majority of cyclists are “conformists” but the number of “momentumists” and “reck­lists” are substantial. Most crossings have a large number of different Desire Lines:
- around the «vluchtheuvels» (small "islands" at each corner)
- in the middle of the intersection when the traffic light is green for left turning traffic
- on the sidewalks (to cut corners for right turning) or on islands and the space between the car and bike lanes
- cycling in a wrong direction down a bi-directional track to avoid waiting at the traffic light when there is a long line

Cyclists are more likely to bend traffic rules when the intersection is crowded. They are then almost “forced” to bend the rules. This rule bending behaviour often resolves apparent capacity problems or repairs ineffective right-of-way situations.


With this analysis we have developed a quite substantive set of systematised knowledge on cyclists’ behaviour in Amsterdam. There is a need to look at these crossings with these insights to develop design solutions that meet this new reality, in which cyclists are the dominant mode.

Despite the impressive level of bicycle infrastructure, cyclists - and pedestrians - are still subject to an all-dominant car-centric traffic planning culture inherited from the previous century. Even in the amazing bicycle city that is Amsterdam, cyclists are second-class citizens squeezed into another traffic culture and - like Copenhagen - not enough is being done to accommodate their mode of transport. A radical change of mentality in bicycle planning is long overdue.

01 September 2014

Taking Matters into Our Own Hands - Nordre Frihavnsgade


Sometimes you have to take matters into your own hands. Even in Copenhagen.

There is a street in a densely-populated neigbourhood in Copenhagen - Østerbro - without any cycle tracks. I know, I know... it's like a street in New York without honking taxis or a street in Paris without cafés populated by moody philosophy students. It's weird. Also because it's a long street in a thriving neighbourhood and it's one of the streets in the city with a far too high levels of incidents involving bicycles.

It's weird because it's a perfect street for cycle tracks. It's also weird because only 29% of households in Copenhagen even own a car but politicians and the City say that taking out car parking on this street would be "difficult".

A local politican, Jonas Bjørn Jensen, when campaigning for the last election decided to ask people in the neighbourhood if they wanted cycle tracks. Over 90% of the people he asked said, "yes".

Together with Ole Kassow from Purpose Makers and Thomas Lygum Sidelmann from Urban Action we at Copenhagenize Design Company decided to just do our own proposed street design. Enough talk. Let's get some imagery onto the table.

Above is the street as it looks now. Nordre Frihavnsgade (don't try to pronounce that please) is a central street in the Østerbro neighbourhood connecting Strandboulevarden, Trianglen and Østbanegade. It's an important shopping street and has a lively environment, with schools and shops and... life. There are 5800 bicycle users a day and 5300 cars. Ole Kassow, who lives nearby, has spoken with many locals and the general consensus is that the street doesn't feel safe. It's not nice to cycle on it. There are also many pedestrians crossing back and forth to the various shops and cafés and other destinations.

Bizarrely, the street is a 50 km/h zone, except at the narrowest section where it is "only" 40 km/h. One thing that Copenhagen sucks at is the fact that they haven't embraced the 30 km/h movement like the rest of Europe. If this street was in Amsterdam, Barcelona, Paris, Vienna, etc etc. it would be 30 km/h. Years ago.


Anyway, we decided to visualise what the street should look like. Our point of departure was that if cycle tracks are ooooh so difficult for the City of Copenhagen, then we will give them an easier, cheaper solution. The Dutch have their fietsstraat and while the Copenhagen Police have been vocal opponents of them - and most everything else that would improve cycling in the city - there is finally a pilot project on Vestergade in Copenhagen as we speak.

So we made the street a "cykelgade" - a bicycle street - dictating that cars are welcome as guests on the street but they have to drive at the tempo that the bicycle users dictate.

We designed a Danish version of the Dutch Fietsstraat signage, as well. Based on the Danish standards for pictograms and font.

Here is the street in it's full length. Our proposal would improve the street greatly. It would benefit local businesses, make pedestrians feel safer and it would be a new benchmark for neighbourhood planning in Copenhagen.

While there is nothing regarding bicycle infrastructure that we can learn from the Americans, the parklet concept is something that we can happily subscribe to. We included them in our designs to also plant this idea in the minds of Copenhageners. More of these would be fantastic.

It is vitally important to create visualisations. Talk is fine but when you design a visualisation, suddenly you have a whole group of different people who understand what you're on about. They are really powerful tools for change.

Cross your fingers for a positive development on this street.

31 August 2014

Comfort Testing The Cycle Tracks


A car blocking the bike lane/cycle track. The source of much irritation and many social media photos. This photo, however, is from Denmark and that is a car that we WANT driving down the cycle track.

Cities like Copenhagen and Aarhus don't just build the necessary infrastructure to encourage cycling, keep people safe and help make people FEEL safe, they regularly measure the quality of the infrastructure.

Citizens always say in polls that the quality of the cycle tracks and bike lanes is of utmost importance to them when they are considering to commute by bicycle.

So, specially adapated cars like these are regularly sent down the cycle tracks to measure for bumps and smoothness, among other factors, using laser technology and recording the data.

There is a veritable armada of vehicles designed to operate on cycle tracks. Street sweepers, municipal garbage collection and, not least, snow clearance vehicles like those in our classic article: The Ultimate Snow Clearance Blogpost.

28 August 2014

The Lulu and Neighbourhood Wayfinding


Quite out of the blue during dinner one evening, I asked my daughter, Lulu, aged 6 almost 7 (you may know her as the world's youngest urbanist...) if she thought she could find her way to the local swimming pool by herself. I was explaining directions to somewhere else to my son, Felix, aged 12, and I realised that all the references were visual. No street addresses or anything, just directions like "go down that street and when you see that shop, turn right...". To which he would reply, "is that the shop with the red door?" or "is that the shop across from that other shop with this or that recognizable feature?"

It all originates with this earlier article here on the blog: Wayfinding in a Liveable City.

So I wondered how much Lulu has registered in her daily, frequent journeys around our neighbourhood. So... I laid down the challenge to Lulu. Find your way to the swimming pool on foot. Felix and I would walk behind her but wouldn't offer any help.

At six, she finds it difficult to describe how to get to places. There is no "go to the end of this street and then turn left...". It is more vague and hard for me, an adult to understand. Try it with your own kids, or other peoples' kids, to see what I mean. 

So we just set out on her journey, letting her show us the way. I didn't know if she could pull it off. I literally had no idea. When she was younger she was pushed through the neighbourhood in a stroller, we walk and we cycle everywhere... but always with me or her mum leading the way. 

It was a fascinating exercise. Felix and I watched her finding her way, looking around and using visual references to guide her. Walking up to the end of the street and scouting left and right, remembering visual clues to send her in the next direction.

A couple of times I asked her, "why did you turn right here?" To which she replied, "Because that shop on the corner is where we turn right. Duh, Daddy..."

So... indeed... she was remembering visual clues like shops and trees and bushes and what not. She was pleased as punch when we ended up in front of the swimming pool.

Then I asked her to find our local ice cream shop. It would involved a totally different route than our normal A to B from home to ice cream. Again, she rocked it. Using the most logical way from where were standing, instead of taking us back home and then down to the ice cream. I was impressed.

Lulu is already looking forward to when she is eight and gets to walk to school alone. It's only 800 metres from our flat. But Felix did it for the first time at eight so Lulu has it in her mind to do it at that age, too. Really, though, there is no reason that she couldn't do it earlier. Now that I've figured out that she knows her way around like a boss.


Something that we often neglect to think about regarding our kids.

22 August 2014

Designing Bicycle Symbolism - Towards the Future

The Bicycle as a symbol of progress, of renewal, of promising times ahead. This is not a new concept. Indeed it has been around since the invention of the bicycle. Many bicycle posters at end of the 19th century featured promising themes like liberation, progress, freedom. Here's an example:
Vintage Bicycle Posters: Griffiths
In this beautiful poster, there is a lot of metaphorical gameplay. The young woman is riding a bicycle to the future. Dressed in white and seemingly casting fresh flowers as though leaving a trail for us to follow. The old woman is looking backwards to the past as she sits in a bed of thorns, almost resigned to the fact that the future - the bicycle - is passing her by.

When people in most cultures see art or photgraphy, our brain sees movement from left to right and interprets the piece based on that.

The German historian and psychologist Rudolf Arnheim who wrote, among other books, "Art and visual perception – A psychology of the creative eye" noticed that the way many cultures read - from left to right - has an influence on the way we look at art or photography.

‘Since a picture is “read” from left to right, pictorial movement toward the right is perceived as being easier, requiring less effort’.

Bicycles often look better when heading off to the right. In the photo shoots we've done for bicycle brands, we are always careful to shoot the right side of the bicycle wherever possible, so that the chainguard is visible. It just looks better with the chainguard in the shot, but it also looks better heading to the right.
Cycle Chic Photo Shoot for Velorbis
Photo shoot for Velorbis catalogue.


Here are a couple of examples of  'reading' a photo.

At top left, the girl in the poncho looks like she is struggling into a snowblown headwind, which she was. At bottom left, by flipping the photo horizontally, she looks like she is sailing on a tailwind. The pedestrians, as well.

At top right, the bicycle users appear to have an easy go of it with a tailwind. Which they weren't. At bottom right they appear to be muscling into the snow and wind.

The flag at the top is the party flag for the Samajwadi political party in India. In 2012, their rising star, Akhilesh Yadav, won a landslide election in the Uttar Pradesh state elections. Yadav campaigned tirelessly and he rode hundreds of kilometres around the state on his bicycle and organised bicycle rides. Reuters has an article about his rise to power. He thrashed the heir-apparent in Indian politics, Rahul Ghandi by appealing to the working classes, sleeping in villagers huts and aligning himself with the demands of the regular citizens. And the man can even text and cycle at the same time. He's got our vote.

So a bicycle is a fitting symbol for the party. For any progressive party who aspire to be agents of change. I have no idea if the designer thought about the positioning of the bicycle on the flag at the top. Based on this Left to Right perception, the bicycle isn't heading away from us, carrying us to a better future and all the other metaphors you can think of.. The positioning of it - in our perception - suggests that it is going in the opposite direction. Going against the flow, or against the grain, as it were. Which can be symbolic in a positive sense for a political party wishing to embrace change and deconstruct the status quo, but that's far too subliminal. Interestingly, on the political party's Facebook group and elsewhere, there are versions of the flag reversed so it points left to right.

This started out as an article about Mr Yadav and his party's use of the bicycle as a symbol. A discussion started here at Copenhagenize Design Company, however, about how bicycles are positioned in signage and pictograms.

If we suppose that a bicycle heading from left to right is 'positive' symbolism for our sub-conscious perception, then surely bicycle pictograms and signage should feature this directional placement.

We all went over the window to look at the Danish standard on the cycle tracks outside and looked at other examples from around us in Copenhagen.



(Clockwise from top left) The Danish standard as dictacted by the Road Directorate is a bicycle heading from right to left, although the logo of the City of Copenhagen's Bicycle Office - "I Bike CPH" - features a bicycle in the 'positive' direction. The logo for The Green Wave in Copenhagen has the bicycle user in "metaphorical direction neutrality" - could be heading towards us or away from us. I've always percieved this as the bicycle heading towards me, come to think of it. While the standard for Danish signage is right to left, there are variations. Wayfinding for indicating routes on the national cycling network. On the bicycle seat belts on the train to Malmö, the bike heads right.

At bottom right is a vintage sign I cycle past each day, complete with chainguard, fenders and light. Nice. The Danish State Railways tend to use the standard symbol but they are happy to have the bicycle pointing to the right on variations of their signage.


Above are all the traffic signs in Denmark relating to cycling. At bottom left is the signage for bi-directional cycle tracks, which you don't see often for obvious design reasons. But it's there like a retro memory, like the man at bottom right sitting upright with a splendid hat - old Danish signage that we miss so very much. All in all, the pictograms are standardised to feature bicycles heading left.

The traffic engineer logic is that pointing a bicycle to the left indicates potential collision and serves, in their minds at least, to add a safety element to the road signage. Generally, there is a tendency to have the bicycle heading to the right if the signage indicates access or bicycle-friendly facilities, but this is not carved in stone, apparently.
Cykelgade Signage - Fietsstraat
"Bicycle Street - Cars are guests"

We chose, however, to aim the bicycle left to right in our proposal for signage for Bicycle Streets in Denmark. And, even more importantly, we were tired of all the boy bikes in all the pictograms we see around the world, so we made it a proper sit up and beg design with a ladies frame. We like the idea of the Dutch version of their Fietsstraat signs, featuring a cyclist heading towards you, in front of a car. The design, however, is clumsy and it looks hand-drawn. We developed the above proposal based on existing Danish signage. Interestingly, the Dutch signage isn't even official signage, but the Dutch put them up anyway and now people think they are. That's cool.

Farther afield, let's have a look through the Copenhagenize archives to see what's up in the bicycle pictogram world.



Looking from left to right, above, the bicycle symbols are right to left in Zurich, Rome, Ljubljana and Mexico City and then it points to the right in Ferrara. In Vienna, at far right, it's right to left but the crossing signal - one of the funkiest in the world - features a bicycle with casual-leaning cyclist looking right at us. Which sends positive connotations.



In Berlin we spotted what we assume is a vintage design, at left, featuring a chap wearing a suit and riding a normal bicycle. Citizen Cycling indeed. On street and on the parking sign, the bicycles are right to left.


Stockholm can't seem to figure out which way to go.


Nor can Trondheim. Even in Amsterdam they have some variations and varying directions.


In Barcelona, the signage is usually right to left, but left to right on the trains. Suggesting access - supported by the word "access" in three languages, just to be sure you get it.


The Finns work with the right to left concept, as does Antwerp - although they switch it around on the green sign. In Budapest, activists made their own pictogram and spraypainted it on streets all over the city. Great idea, although might have been symbolic to reverse the pictogram.


In Melbourne and on official signage in Riga (is that the world's shortest stretch of bicycle infrastructure?) it is right to left. The bike share in Riga, however is left to right, as is the sign on the door to the train station. The biggest warning on that sign tells you to watch out for the grates if you're wearing high heels. In Tokyo, right to left.


Brazil is a bit confused. At left is a somewhat standard pictogram in Sao Paulo showing the route for the Ciclofaixa each Sunday. The yellow symbol was made by activists - featuring an upright bike heading in the positive direction. On the second-last photo, the sign stating that Volkswagon sponsored the bike lane through a park has the bicycles heading left to right. And yes, we love that irony. The middle photo is from Rio de Janeiro with a rare example of a pictogram straight on. And the pictogram at the right is a newer version that I've seen in use in the city. Nice design, too.


It's a signage free for all in Canada, with different variations across the land. In the US - the only country to put plastic hats on their pictogram people, there is a general standard and it sends cyclists back out into traffic. In New York, this pathway has reversed them in order to show wayfinding.

The French are sending the bicycle backwards, then forwards to a progressive future and then back again. It's all very confusing, although their national standard is the white bike on green.

While some countries still need a national standard and there is an ocean of variations, there are still some people who get it hopelessly wrong. We spotted this, at left, in London in June 2014. It's hilarious. It's a Jackson Pollack interpretation of the British pictogram. At right, even the Copenhagen Metro can screw up. Lovely that it is a step-through frame, but seriously... how many things can you find wrong with that pictogram?

So, after all that, here's a crazy Copenhagenize idea.

Let's get all subliminal. Let's flip our bicycle pictograms on the streets and signage to send a sub-conscious message to all those who 'read' them. It's an inexpensive solution to influence perception of cycling. Think about it when planning your logo.

If, as we mentioned above, ‘since a picture is “read” from left to right, pictorial movement toward the right is perceived as being easier, requiring less effort’, THAT should be the general message on all bicycle pictograms. Send the bicycle from left to right - not only so we can see the damned chainguard - but to broadcast the symbolism of a progressive future.